The clothing you wear, the decal on your car, the backpack you wear to school. All of them are a way for people to express their interests, hobbies, desires or passions … and I was/am no different 🙂 Brand affiliation has been a way for me to identify myself in public subtly.
There are a couple brands I have had loyalty to for years. Being in a seaside surf town, majority of folks wore Billabong, Quicksilver and Island Style, again I was no different. All awesome brands which resonated with surfers and beach goers due to the availability and popularity. There were surf shops on multiple corners which made it a logical choice, but it also matched my lifestyle and associations. However, in my teenage years there were two brands which I wore daily, repetitively and even if dirty … Fox Racing and Oakley.
















































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