Influential Brands

The clothing you wear, the decal on your car, the backpack you wear to school. All of them are a way for people to express their interests, hobbies, desires or passions … and I was/am no different 🙂 Brand affiliation has been a way for me to identify myself in public subtly.

There are a couple brands I have had loyalty to for years. Being in a seaside surf town, majority of folks wore Billabong, Quicksilver and Island Style, again I was no different. All awesome brands which resonated with surfers and beach goers due to the availability and popularity. There were surf shops on multiple corners which made it a logical choice, but it also matched my lifestyle and associations. However, in my teenage years there were two brands which I wore daily, repetitively and even if dirty … Fox Racing and Oakley. read more

Travel and Race: Leadville, CO

This race has been on my bucket list since 2001 and I started racing MTB endurance events. After a long technical story on how I got an entry – thanks Jon, and a deferred year from 2025 to 2026, I eventually lined up on the start line in 2026.

Race: 2026 – ORAMM

A memorable edition of ORAMM in Old Fort, NC. Some torrential down pours the week before, morning of, and during the race made this one of the toughest ORAMM’s in the 5 years I have done the race. I also did not make the best choice in tires, while prepping for Leadville … the Aspen ST on the rear was basically a slick in the snotty, slick mud which made descending and climbing pretty tricky. In the end, made it back in one piece without any crashes (surprisingly) and had a tough, but great day!