Known for quality, nutritional value and competitive prices.
Multiple household names
1996 had 38% of chilean pasta market
Wanted to get into Peru for expansion
Company Analysis
Business model
Other notes
Founded in 1900’sPasta, edible oils, soups and brothsKnown for quality, nutritional value and competitive prices.Multiple household names1996 had 38% of chilean pasta marketWanted to get into Peru for expansionPremium brandBusiness started in June 1995Decided to build plant in 1996 (due to new import duties and growth) seemed approval before starting etc.Assigned Carlos Aramburu to oversee environmental concerns of constructionInitially imported products from ChilePartnered with a distribution firm for direct sales and distribution
Internal Environment Analysis
Strengths
Part of existing conglomerate (diversified holdings)Newer / optimized production processesDistribution and service networkGrowing market share despite factory issuesEnd of 1998 had 23% market share
Weaknesses
Import dutiesNet losses of 15$M 1999Sales decline in 2001 from 45m to 34 (still had $6 profit)Major losses from operations 61M.No political connections?
General Environment Analysis
Opportunities
High consumption rates of 8 to 9 KG per capita per yearPasta normally sold in build, packaged pasta relatively newLow qualityAnticipated a growing economy price increase and demand increaseTax and repatriation benefits
Threats
Possibly being targeted by politicians during building expansion as other companies were not being scrutinized (3M, KMB, etc.)Price warCompetitorsAdditional increasing import duties (18 to 25% of wheat) Negative publicity from MotesinosNational level support, but not at the local level
Industry Environment Analysis
Social/Cultural
Majority of food sold in neighborhood markets and mom-pop stores10 % sold in supermarkets
Political/Legal
Peru encouraged external investment through tax incentivesRepatriate profitsNo discrimination between local and forgein in investorsFujimori president elected in 90’s, reelected after some constitutional changes in 95.Major Anti corruption campaign Made it tough for the domestic manufacturers, workers and poor2000 major political upheval
Economic
Growing economy
Global
Demographic
Lower income nation
Porters 5 Forces Model
Bargaining Power of Buyer
Bargaining Power of Supplier
Threat of new Entrants
Threat of Product Substitutes
Inter firm Rivalry
Competitor Environment
Producing lower quality pasta in older factoriesLess optimized production facilities
Alicorp – 3000 pound gorilla in Peruvian pasta market4th largest company in PeruEconomies of scalePort handlingflourCookies and crackersEdible oils etc.Massive distribution network reaching 90% of POSAlso built a new plant in 1997
Carrozzi – Lucchettis main competitor in ChileAlso entered PeruEntry mode AcquisitionPurchased company Molitalia (18% market share)Didn’t build a new factory or change its name
Molitalia
Competitive Advantage
Valuable
Rare
Imperfectly Imitable“Costly to imitate”
Non-Substitutable
Recommendations
Could have made a better bid for local companyBetter competition analysis of AlicorpMisjudged external environment (specifically political situation)
I often refer back to this data set when looking for statistics on the history of global living conditions. In times like these we sometimes need something positive to look at, and how far we have come. But as we have learned, history does not always predict the future. It will be interesting to see what impact COVID-19 has on the future of global health as we know it.
One of the more interesting stats from the data:
In 1997, the child mortality rate (< 5) was 8.37%, in 2017, it was 3.91%.
Nice article on the speed on the new @Microsoft#XboxSeriesX – 12 teraflops … "20 years ago you would have needed the worlds fastest super computer to achieve this" https://t.co/AFE2j0L4wk
Whenever the topic of stimulus comes up — fiscal or monetary — there are people who argue that it’s pointless because you can’t create wealth simply by printing money out of thin air. This is an understandable intuition for people to have, since one use of money is just to “keep score” of things. If you went to a basketball game for kids, and made each basket count for 10 points instead of two, the scoreboard would be higher, but it wouldn’t mean that the kids were any better at shooting baskets. We’ve all seen currencies of countries (e.g. Venezuela) that added a bunch of zeros to their currency, and those countries are not rich. So from this perspective, no, printing money cannot make a society wealthier. read more
During my MBA, I took a class on Design Thinking. While not new to me (I originally learned and utilized design thinking in 2011 at a SAP TechEd Innojam event) I wanted to reaffirm and gain deeper understanding into some of the theoretical aspects of the methodology.
During the class, a final project was to reimagine and apply our design thinking skills to a public service organization. We decided to center our project around the Emergency Medical Services industry. While it was probably not my first choice in problems to design around, it has been an eye opening experience to one of the most mentally challenging jobs I have personally come across. I have lived less than a mile from a life saving station for the past 5 years. I have heard the sirens of their ambulances morning, noon and in the middle of night. I have driven past their station hundreds of times and have always appreciated and been thankful for the work they have done, but I honestly never completely understood the scope of their work until spending a few hours interviewing and reading interviews of 11 different EMTs and Paramedics from Gaston and Mecklenburg counties. Each person’s story was unique, each had their own personal struggles and challenges. Below are a few which stood out to me and something I believe will be in the back of my mind each and every time I see or hear a siren.read more
Here is an example of a case study I created using the outline:
Case introduction:
PKG Capital a large US based Private Equity firm has a substantial stake in Kraft Foods since 2001 (@ $31 ps) and are considering selling their share. This is after Kraft share price is declining and there had been a friendly, then subsequently hostile takeover bid to purchase Cadbury’s.
Cadbury’s is in the confectionary space and includes products such as Chocolate (48.6%), gum (12.5%) and sugar treats (34.6%), with cereal bars the remainder.
COGS: ~ 35%
33% Asia, 30% sugar comes from South America
Cocoa from Africam Asia and South America
Strengths
Growing confectionary market @ 3%3 largest purchase category behind soda and milk.Market leader in the Chocolate category, which accounts for 48.6%Positioned for greater margins. (Commodity prices are in decline reducing COGS)
Weaknesses
Retailers making 30% margin and squeezing manufacturers (who make 12%)Single industry (not diversified)Private labelsLow barriers to entry for new playersHigh capital and overhead costs which require high utilization to offset the overhead and operational costsRequires brand constant innovation and marketing to stay relevant due to appeal being driven by brand advertising and packaging.
Competitive Advantage
Valuable
Brand
Rare
Imperfectly Imitable“Costly to imitate”
Non-Substitutable
Social/Cultural
Health product revolution – smaller portion, fat content. CSR
Political/Legal
Their position as a major employer in BritainKraft is a US company and taking over a national brand
Economic
Market decline in 2008
Global
Corporate social responsibility, fair trade
Demographic
Bargaining Power of Buyer
High, lots of suppliers of RM’sFactories close to suppliers
Bargaining Power of Supplier
Low, options
Threat of new Entrants
High – anyone can technically make chocolate, but obviously scale is not easy
Threat of Product Substitutes
High – Health conscious alternatives, power bars, etc.
Inter firm Rivalry
High – retail space is a constant battle for shelf space
Competitors
Company Strategy
Kraft – 4 building blocks
Recommendations
From a manufacturer’s perspective, how attractive is the global market for confectionary?Why has Cadbury become a takeover target?Why does Kraft want to purchase Cadbury? Does the proposed deal make sense for Kraft? How about for Cadbury?What is Cadbury’s value to Kraft? In other words, what should Cadbury’s purchase price be?Economies of scaleDo exist. As a ordinary Food manufacturing industry, confectionaryindustry also has economy of scale. Large amount of output lower costs ofnearly all functions of production process. Buying more ingredient can directly bring in a bargaining advantage when negotiating with suppliers,and a large amount of output makes a high-cost production line worthwhile,So there will be less need of labor and better standardized products. 1.2Product differentiationNot vary high. Though Cadbury has its own brand of chocolate, the recipeof chocolate doesn’t differ much in The industry. 1.3Capital requirementsVaries. Confectionery can be a one-person corner shop to a giant globalcompany like Cadbury, Mars and Nestle. In China, starting up a smallestcandy shop Only needs less than 100000 yuan (about 14529 US dollars).1.4Switching costsHigh. Production lines and invisible assets like recipe or production patent of a confectionery company are usually highly specified, so that cannot be easily used for other needs.1.5Access to distribution channelsHigh. Current confectionery manufacturers mostly rely on wholesalers andother middleman to deliver their products from factories to supermarketsand grocery stores. And these middlemen are willing and happy to signcontract with many different brands in order to provide a wild range ofproducts to its customers. Confectionery ingredients are all standard andlack of differences, so there are nearly zero switching cost about theseproducts.1.6Access to raw materialsEasy. Candy and chocolate require no unusual materials, it only needssugar, coco beans and some food additives. It is not complex nor difficultfor new entrants has its access to raw materials
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