MBA: WeDo Technologies Strategy Study

paschmann

  • WEDO is a EBA software/platform company
  • WeDo Consulting started in 2001
  • Spinoff from Portuguese Optimus which was a telecom company
  • In 2004 WeDo had grown to 5 countries with annual revenues of Eur20 million and 270 employees
  • Products included RAID for telecoms – monitored billing and invoicing for abnormalities and triggered alerts and warnings when something did not look right. This allowed the company to react verus wait until the month end reporting was done
  • Company made various acquisitions to protect its market share and reduce competition
  • In 2010 the company made a strategic decision to innovate their product using internal funds
    • To protect market share
    • Expand their market to retail, fi, etc.
    • Develop new capabilities
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    • Posted in MBA