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Tag: marketing

“How I did it” – Aflac CEO

September 14, 2018May 3, 2020 paschmann

A great @HarvardBiz article from their CEO on how Aflac took its brand recognition from 10% to 93%

https://hbr.org/2010/01/how-i-did-it-aflacs-ceo-explains-how-he-fell-for-the-duck

Posted in TechnologyTagged aflac, branding, ceo, harvard, hbr, marketing

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