A great @HarvardBiz article from their CEO on how Aflac took its brand recognition from 10% to 93%
https://hbr.org/2010/01/how-i-did-it-aflacs-ceo-explains-how-he-fell-for-the-duck
Personal collective of ideas, thoughts and notes
A great @HarvardBiz article from their CEO on how Aflac took its brand recognition from 10% to 93%
https://hbr.org/2010/01/how-i-did-it-aflacs-ceo-explains-how-he-fell-for-the-duck