Probably not the final cover, this is a Photoshop edit with Gemini background.
Probably one of the most nerve wracking things I have ever done is made this post. It was in my “drafts” for a while, the post went through a bunch of variations and changes, but “promoting” myself is something I have never enjoyed doing. How do you share something you have spent a considerable amount of time and passion on, without sounding arrogant. How do you share something in today’s age, without it sounding like it was created by AI, or is it even relevant if it was, or in some peoples eyes, wasn’t? Never the less, I hit the share button and basically nothing happened, which is what I was hoping. My plan was always to simply stake a claim. Put it out there to the world I had done this research and think it would be valuable to share. It was also a line in the sand for me to move my ass and get this thing completed … hopefully it does not take six more years to get it there.
Many of you know about my love/hate relationship with push notifications. This passion has led me to spending the past 6 years researching and understanding the pros and cons, the science and speculation, the physiology and emotion, of why this communication channel is so effective. I am putting the finishing touches on a book called “The Science of Push”, but wanted to share an interesting insight I recently found:
Did you know that the AMBER Alert system has successfully recovered 1,268
children, with 226 rescued specifically because of the mobile emergency alerts?
This represents the transformative potential of mobile-first communication: critical information reaching millions of people instantly, delivered precisely when and where it matters most. It’s a glimpse of what’s possible when we get technology right.
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