I was recently fed a pretty nostalgic video on Youtube about No Fear, its history – and the rise and fall of the company in the 90’s. It was a brand I really resonated with. I had a bunch of the all black posters on my walls and although I wasn’t particularly extreme, a lot of the sports and interests I had were.
Bodyboarding, Motocross, Skateboarding were not the type of sports on the list to pick from at Selborne College. The brand resonated with me because it was edgy, a little off beat and had some rebellion in it – When looking back the slogans do have a touch of “cliche” or cheese in them, but they made the 13 year old me think long and hard about life, and any distraction from school work was easy to justify 🙂
After watching the documentary I spent some time scouring the web and found a few of the posters/slogans which I remembered. Fun times.
https://www.youtube.com/watch?v=heMB67PzWYs
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